A Place where technology meets
capital
At a time that can only be described as
extremely difficult for launching of new businesses, particularly in the
building industry, it is encouraging that five years of effort can still pay
off.
What makes the success of this product, a coating for roofs, is to make them
more thermally efficient. Even more impressive is breaking into a capital
intensive market which brings an added challenge of needing sufficient
capital to handle the time delays.
Director of Lehmann Pacific Solar Pty Ltd, Rex Lehmann says: “For a capital
intensive market you need to factor this into your business planning, unlike
a service.”
“Managing the long lead times for initial orders is difficult initially.
Customers don’t come to you with an open cheque book.”
SkyCool™ is a novel, patented energy saving selective surface coating that
saves an impressive amount of energy as well as capital costs.
Three years ago Warren Centre founding member, Myles McLachlan, joined
forces with Rex and Edward Lehmann to bring Skycool to market.
Myles brought to the company, extensive experience in capital raising,
commercialisation and bringing new products to market.
“It is a privilege to be chairperson of Lehmann Pacific Solar and to bring
this Australian invention to commercial success.
“Our strategy is to consolidate the Australian market and then develop the
product’s huge export potential, thus bringing substantial benefits to
Australia.
“We are very aware that SkyCool not only leads to large financial savings,
but also delivers important environmental benefits through reduction of
emissions of greenhouse gases,” Myles says.
The coating is applied to metal roofed industrial and commercial buildings,
such as warehouses, shopping centres, factories, schools and hospitals.
SkyCool virtually eliminates the solar heat load, which causes about 80 per
cent of the overheating of metal roofed buildings. The result is a cool and
pleasant interior. This delivers big savings in the annual cost of
air-conditioning and can save around 30 per cent of the capital of new plant
as the buildings require smaller air-conditioning units.
Research and development of the product included testing by the University
of Technology, Sydney in conjunction with the Queensland University of
Technology. The NSW Department of School Education and a major national
supermarket group have conducted successful trials. The tests included
installing separate air-conditioning power meters in two nearby
supermarkets, one with and one without the SkyCool roof coating.
The excellent results in power saving are illustrated in the figure.
From mid spring 2002 onwards, the store with the SkyCool coating cut its
air-conditioning consumption by 50 per cent and increased that level of
saving in the second year. A small increase in heating power during the
first winter was dramatically off-set by the savings throughout the
remainder of the year.
“SkyCool beat by a long margin other products under trial by the
supermarket,” Director of Lehmann Pacific Solar Pty Ltd, Rex Lehmann says.
To fund commercialisation of the product, AusIndustry was approached.
“Shortly after we applied, AusIndustry ran out of funding for that year.
“We then sought venture capital and Pacific Capital brought us together with
an investor.”
There was also Rex’s personal commitment to the future of the company
through personally raising capital.
An unexpected challenge was the influence of the weather when marketing the
product at exhibitions, through trade magazines and to architects and
builders.
Rex was surprised at the amount of influence the seasons play.
“In winter it was very difficult to build interest. Now summer weather has
arrived, activity has increased dramatically,” Rex says.
The marketing strategy concentrates on the bottom line savings the product
brings by eliminating the solar load and saving energy.
“No other product can achieve these savings and this approach helps avoid
the attitude that it is just another paint.”
Another unexpected obstacle is the attitude of councils, as many are opposed
to the colour white. The product is available in white or white.
“Until now we have tended to avoid the domestic market as SkyCool is not an
aesthetic product, it’s a functional material.”
The potential market is huge. Rex estimates that in Australia there are
between 350 to 400 million square metres of built metal roofs. Plus there is
the current rate of 4 to 5 million square metres built every year.
“Expect to see a lot of white metal roofs in future,” he predicts.
While this technology did not find its funding on Aussie Opportunities, it
is typical of the opportunities that are highlighted on the Aussie
Opportunities web-based matching service.
Pacific Capital and the
Australian
Institute for Commercialisation created
Aussie Opportunities as an online
showcase for matching Australian research projects with investors and
partners. If you have a project that you would like to be on the site please
contact Michael O'Neill at Pacific Capital on
michael@pacificcapital.com.au
or (02) 9247 7126.
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Overall savings for the complete trial period of the roof coating SkyCool amounted to 46%, compared to another supermarket which was uncoated.
As the results show, provided by the supermarket operators, the SkyCool
coated building (yellow line) returned a 50% reduction in air conditioning
power consumption for most of the year, compared to the standard building
(red line). |
NEW RELEASE
"Innovation: Beyond the Idea"
The handbook containing the key
messages and the details from the 20th anniversary forum and workshops.
Click here
to download.
DIARY DATES
Warren Centre EventsInnovation: Beyond the idea workshop series
February 2004 Sydney, April 2004 Melbourne
Innovation needs a connection between research & business,
March 2004 Sydney, April 2004 Melbourne
Finding the people with the skills to innovate
March, July and September 2004
Successful Innovation workshop – commercialisation for new researchers
25 March 2004 Sydney, Melbourne to follow.
Commercial application of nanotechnology
A collection of workshops for those with automotive, textile,
construction, environment and electronic interests.
May 2004
Innovation Lecture
22 July 2004
International Transport Symposium
Sustainable Transport in Sustainable Cities
Sydney University
For information and to register, contact Fiona Hearne (02) 9351 7205 or
fionah@eng.usyd.edu.au
Events
Supported by The Warren Centre
24 & 25 February 2004 Sydney
Australian Roads Summit
Sydney Convention Centre
Anthony Sprange (02) 9922 5609/5844 or
anthonys@acevents.com.au or
click here
for more information.
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